Digital marketing involves promoting products or services using digital channels such as search engines, social media, email, and websites to reach potential customers.

Digital marketing allows businesses to reach a larger audience, target specific demographics, measure results in real-time, and engage with customers directly, making it an essential tool for growth in the modern market.

To choose the right agency, consider their experience, expertise, case studies, client testimonials, and whether their approach aligns with your business goals and values.

The timeframe for seeing results can vary depending on the strategy and channels used. SEO may take several months to show significant results, while PPC and social media campaigns can yield quicker outcomes.

 The cost varies widely based on the scope of services, the agency’s experience, and your specific needs. It’s important to discuss your budget and goals with the agency to get a tailored plan.

Yes, digital marketing can be highly effective for small businesses, allowing them to compete with larger companies by reaching targeted audiences and building brand awareness cost-effectively.

SEO, or Search Engine Optimization, is the process of optimizing your website to rank higher in search engine results pages. It’s important because higher visibility in search results can lead to increased traffic, credibility, and revenue.

Social media marketing involves creating and sharing content on social media platforms to achieve marketing and branding goals. It includes activities like posting text and image updates, videos, and paid advertising to engage with your audience.

Key metrics to track include website traffic, conversion rates, click-through rates (CTR), return on investment (ROI), engagement rates, and customer acquisition cost (CAC).

Key metrics to track include website traffic, conversion rates, click-through rates (CTR), return on investment (ROI), engagement rates, and customer acquisition cost (CAC).